A Cool Way to Start Life

Pluss Advanced Technologies has not always been in the business of saving babies. The India-based materials research and development company built its name making products that are decidedly less heroic sounding: specialty polymers that are used in products like flexible packaging and composite deck material, and designer chemical mixtures that…

A Cool Way to Start Life

Design Ethnography as an Engineering Tool

To develop medical devices that address the complex challenges of global health, we have studied how conventional engineering design processes can be supplemented by methods derived from social science fields such as anthropology. Design ethnography, which encompasses processes for gaining a complete understanding of stakeholders’ actions, behaviors, words, and thoughts,…

Design Ethnography as an Engineering Tool